World's Most Admired Companies for 2011
Secrets of Online Success
for Local Business

Techniques and tips for buyers, purchasing and supplies management
eBay Buying Tips
Top Ten Buying Tips
Negotiating Skills: Purchasing Strategy
Purchasing - How You Should Market Purchasing Skills to Your Peers
More ...
Guide to Expanding Distribution Channels
Easy Sales-Boosting Techniques
Flash CoDeveloping a Sales Strategy
Effective Sales Training - Training your Salespeople
eBay Selling Tips
Get Ready To Sell By Building Self Confidence
Double Your Sales with these Persuasion Techniques
Song Code Generator
Video Code Generator
More ...

How to Make a Marketing Message Resonate
Guide to Marketing Mix Essentials for Startups
Games Codes!
Search Engine Marketing
More ...

How to Start a Business Overseas
7 Must-have Business Skills
International Trade Services
Advantages and Disadvantages of International Trade
Your Home Internet Enterprise Is A Global Business
More ...

Easy Sales-Boosting Techniques

Ka-ching! Ka-ching! Make the cash register ring!

The phones aren't ringing. Your Web site receives just a handful of daily hits. Your sales numbers are in a slump. Employee morale (including your own) is in a downward spiral. Stop pouting and do something about it. It doesn't take a miracle to turn around your sales figures, just a little creative thinking. To boost your numbers, you need to: Get creative.
Motivate your employees.
Revisit your sales plan.
Action Steps
The best contacts and resources to help you get it done

Develop a customer loyalty program
Keep customers coming back and entice them to purchase more with a loyalty program. Popular programs include frequent buyer clubs and loyalty cards. Reward your customers with discounts, cash back, store credit or a free gift with purchase.
I recommend: Purchase low-cost punch cards from Business Card Source or order custom loyalty cards from Arthur Blank & Company or Duracard or .

Up-sell and cross-sell
Think of a customer who's ready to buy as a customer who's ready to buy more. Up-sell to a higher-end product or service and cross-sell with products and services that complement the one being purchased.
I recommend: Not sure how to up-sell or cross-sell? CRM software, such as MySAP, can help you analyze customer buying patterns to determine cross-sell and up-sell opportunities.

Create a referral rewards program
Turn your satisfied customers into your best salespeople by launching a referral reward program. For every one, two, or ten referrals you receive from a customer, reward them with discounts on products and services, free gifts or free shipping on purchases.
I recommend: Ask for referrals on all your customer communication materials. Slip a pre-addressed, postage paid postcard asking for referrals into shopping bags or set up a referral form on your ecommerce site.

Lure customers with coupons
Coupons can entice new customers to give your products or services a try. They can also encourage existing customers to buy more than they normally would or to make a purchase today rather than next week or next month.
I recommend: Place coupons in coupon mailers like Valpak, or take a digital approach with online coupons (at or text message coupons.

Motivate your sales team
Pump up your sales team and your sales will get a shot in the arm. Financial rewards and commissions aren't the only way to energize salespeople. Setting goals, providing training and offering opportunities for growth within your organization can help light a fire under your team.
I recommend: Find a list of sales training courses from Dale Carnegie Training.

Tips & Tactics
Helpful advice for making the most of this Guide

Follow up on all sales. The first sale is the hardest. Use it as a springboard to build the relationship with the customer.
Use the word "free" with caution. Some free offers may turn potential customer away. A free product should have value to the customer (not the company) to be effective.
Offer a guarantee for all products and services. By removing the risk, customers are more likely to spend money.
Surround yourself with sales experts -- your customers, employees, suppliers, and partners. Ask for their opinions. Integrate only what you think would be beneficial to you, your company, and the bottom line.

By Carol Smalley
All Business
AOL Small Business
HP Business Center
Small Business Canada
Creative Latitude
International Entrepreneurship
Business Know-How
Business Generator
1, 2, 3 Sort It Organizing Solutions
Small Business Success Ideas
Peak Performance Consulting Group
Work Violence Solutions
Steady Elevation
More ...

Privacy Policy | Contact